Beijing Finance Street

Beijing Finance Center
Beijing Finance Center
Beijing Finance Center

Ushering in a new model of mixed-use development, this masterplan for China’s new “Wall Street” established a lush and walkable corridor in the capital city’s historic center in time for the 2008 Summer Olympics.

Project Facts
  • Completion Year 2007
  • Design Finish Year 2001
  • Size Site Area: 103 hectares Building Gross Area: 1,500,000 square meters
  • Collaborators
    Auerbach & Associates International Parking Design Inc. Shen Milsom & Wilke Swa Arup Fire CHS Consulting Group Gerald Ratto Photography Charles Group International Som (Chicago) FLACK & KURTZ C.S. Caulkins Co.
Project Facts
  • Completion Year 2007
  • Design Finish Year 2001
  • Size Site Area: 103 hectares Building Gross Area: 1,500,000 square meters
  • Collaborators
    Auerbach & Associates International Parking Design Inc. Shen Milsom & Wilke Swa Arup Fire CHS Consulting Group Gerald Ratto Photography Charles Group International Som (Chicago) FLACK & KURTZ C.S. Caulkins Co.

Defining visuals

Graphic elements complete the concept of this new international destination. A system of logos identifies different components, yet works together as a unifying thread woven through the development’s wayfinding signage, street furniture, advertising, and marketing collateral. Together, the graphics delineate the project as a new neighborhood and provide a sense of arrival at key locations.

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