Beijing Finance Street
![Beijing Finance Center](https://www.som.com/wp-content/uploads/fly-images/55739/NFN_001226_N467_large-1631069184-scaled-140x109-c.jpg)
![Beijing Finance Center](https://www.som.com/wp-content/uploads/fly-images/55733/NFN_001226_N457_large-1631069144-scaled-140x206-c.jpg)
![Beijing Finance Center](https://www.som.com/wp-content/uploads/fly-images/40727/NFN_001392_N37_large-scaled-140x105-c.jpg)
Ushering in a new model of mixed-use development, this masterplan for China’s new “Wall Street” established a lush and walkable corridor in the capital city’s historic center in time for the 2008 Summer Olympics.
Project Facts
- Completion Year 2007
- Design Finish Year 2001
- Size Site Area: 103 hectares Building Gross Area: 1,500,000 square meters
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CollaboratorsAuerbach & Associates International Parking Design Inc. Shen Milsom & Wilke Swa Arup Fire CHS Consulting Group Gerald Ratto Photography Charles Group International Som (Chicago) FLACK & KURTZ C.S. Caulkins Co. Financial Street Holding Co., Ltd.
Project Facts
- Completion Year 2007
- Design Finish Year 2001
- Size Site Area: 103 hectares Building Gross Area: 1,500,000 square meters
-
CollaboratorsAuerbach & Associates International Parking Design Inc. Shen Milsom & Wilke Swa Arup Fire CHS Consulting Group Gerald Ratto Photography Charles Group International Som (Chicago) FLACK & KURTZ C.S. Caulkins Co. Financial Street Holding Co., Ltd.
Defining visuals
Graphic elements complete the concept of this new international destination. A system of logos identifies different components, yet works together as a unifying thread woven through the development’s wayfinding signage, street furniture, advertising, and marketing collateral. Together, the graphics delineate the project as a new neighborhood and provide a sense of arrival at key locations.
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