Rolex Tower

Rolex
Rolex
Rolex

Project Facts
  • Status Construction Complete
  • Completion Year 2010
  • Design Finish Year 2006
  • Size Site Area: 2,731 square meters Building Height: 235 meters Number of Stories: 61 Building Gross Area: 60,400 square meters
  • Awards
    2011, Arabian Property Award for Best Mixed-use Architecture, International Property Awards 2011, Best Tall Building Middle East & Africa: Finalist, Council on Tall Buildings and Urban Habitat (CTBUH) 2014, Regional Design Award: Architecture, AIA – Middle East Chapter 2014, Regional Design Award: Interior Architecture, AIA – Middle East Chapter 2011, R + D Award, Architect Magazine 2011, Project of the Year, Middle East Architect Magazine
  • Collaborators
    Cerami & Associates Rowan Williams Davies & Irwin Inc. (RWDI) Cline Bettridge Bernstein Lighting Design, Inc. Shen Milsom & Wilke Otis Elevator Company Erga Progress Rja Group Citadel Consulting
Project Facts
  • Status Construction Complete
  • Completion Year 2010
  • Design Finish Year 2006
  • Size Site Area: 2,731 square meters Building Height: 235 meters Number of Stories: 61 Building Gross Area: 60,400 square meters
  • Awards
    2011, Arabian Property Award for Best Mixed-use Architecture, International Property Awards 2011, Best Tall Building Middle East & Africa: Finalist, Council on Tall Buildings and Urban Habitat (CTBUH) 2014, Regional Design Award: Architecture, AIA – Middle East Chapter 2014, Regional Design Award: Interior Architecture, AIA – Middle East Chapter 2011, R + D Award, Architect Magazine 2011, Project of the Year, Middle East Architect Magazine
  • Collaborators
    Cerami & Associates Rowan Williams Davies & Irwin Inc. (RWDI) Cline Bettridge Bernstein Lighting Design, Inc. Shen Milsom & Wilke Otis Elevator Company Erga Progress Rja Group Citadel Consulting

Rolex Tower was completed in 2010 as part of a new generation of skyscrapers on Dubai’s main thoroughfare, Sheikh Zayed Road, and continues SOM’s tradition exemplary mixed-use development in the Middle East. The 235-meter tower contains offices, apartments, two penthouses, retail space, and a parking garage. Its grand lobby creates a dramatic sense of arrival, emphasized by a specially-commissioned suspended steel sculpture by local artist James Clar.

Rolex
© Nick Merrick | Hedrich Blessing
Rolex
© Nick Merrick | Hedrich Blessing

The design team responded to the constraints of the site by stacking the different programmatic requirements within a single, elegantly-proportioned 61-story volume. Two setbacks organize its massing into three tiers, indicating the changes of use within, and forming sky terraces. The building is sheathed in a curtain wall of high-performance, patterned green glass. Opaque at ground level, the glass becomes more transparent as it ascends, becoming nearly translucent at the tower’s pinnacle. At night, the tower is illuminated by a lighting system, integrated with the facade, which can be programmed to display an array of colors and motion.

Rolex
© Nick Merrick | Hedrich Blessing
Rolex
© Nick Merrick | Hedrich Blessing
Rolex
© Nick Merrick | Hedrich Blessing

The two penthouses atop the skyscraper offer sweeping views of the urban Sheikh Zayed Road and neighboring financial district. The three-bedroom, three-bathroom floor plan maximizes privacy through complete separation from the guest bedrooms and housekeepers’ quarters, setting a new standard for comfort in a competitive local market. They also feature a 140-square-meter terrace with a slatted, open-air aluminum trellis and private swimming pool. The restrained design consists of a palette of elegant and durable materials, along with hand-selected fixtures that make the space adaptable to different tastes.

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