For its June 2026 issue, Architectural Digest spotlights SOM79, showcasing how the chair sits at the intersection of fashion and architecture. “It doesn’t seem like a coincidence that such a shapely, curved chair would find resonance in a fashion studio and showroom,” said Partner Julia Murphy. “Like a dress, it’s a 360 design; even if you look underneath, the single line of the frame continues.”

Today, the SOM79 chair is part of the SOM Collection, a collaboration with IKONstudio that brings historic furniture designs into contemporary production for the first time.