Moscone Center Expansion

The new Moscone Center, located in the heart of San Francisco's bustling South of Market neighborhood, is an expansive collection of light-filled spaces that accommodates a variety of convention-related activities. Designed by SOM with Mark Cavagnero Associates, the Center is part of a 25-year master plan designed by the same team.

The Center is located in the city's cultural hub—home to SFMOMA, El Museo Mexicano, Museum of the African Diaspora, and the Contemporary Jewish Museum. It spans close to 20 acres across two blocks on either side of Howard Street, sited between the frequently visited Yerba Buena Gardens and the Children’s Garden.

The collection of buildings provides architectural interest with wide spans of transparent glazing that establish a connection between convention-goers and the general public. Internal circulation along the periphery engages the surrounding city blocks and exterior corridors that run beside the buildings create an extension of the community. The Center's civic presence along Howard Street is a composition of translucent materials that bring natural light to interior spaces while revealing the activity within.

Moscone Center is one of the most compact, efficient, and sustainable convention centers in the U.S. It has the lowest carbon footprint per visitor in the world and is the only convention space in the nation to achieve LEED Platinum certification. It also has the largest rooftop solar panel array in San Francisco, which provides nearly 20 percent of the Center’s power, helping the building to attain zero-emissions electricity.