Dubai Holding has recently unveiled details and renderings for the planned Burj Jumeira, a 550-meter-tall (1,804 feet) tower in Al Sufouh. The tower will be the centerpiece of Downtown Jumeira, a pedestrian friendly mixed-use urban destination.
The tower’s design is inspired by the ripples of the UAE’s desert sand dunes and flowing oases. The facade will be covered with digital displays that can be used to customize the building’s appearance for various occasions and celebrations.
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SOM designed the tower. Completion of the project's first phase is slated for 2023.