Photo © Cesar Rubio
Renovations and additions currently outpace new construction. The increasing size and scale of convention centers reflect their importance as economic engines for their communities. Even before its expansion, Moscone Center generated 20% of San Francisco’s 16.9 million annual visitors . . .
“These buildings are real drivers of local and regional economies,” says SOM’s [Mark] Schwettmann. “And they have the possibility for being countercyclical.”