In the Press

SOM Fashions Former Chicago Firehouse Into Bespoke Men’s Hat Atelier

Chicago is renowned for myriad phenomena. Jazz and the blues. Politics. Pizza. And, of course, architecture. But hats? Yes, according to Graham Thompson, founder of Optimo, a men’s hat company based in the city’s South Side. Steady growth over its 25-year existence has called for expansion—and a new space. It comes courtesy of Skidmore, Owings & Merrill, the 82-year-old firm with significant ties to the city. …

To re-envision it as a bona fide factory and showroom, Thompson’s dream was to enlist SOM … Although a small endeavor, design partner Brian Lee saw an opportunity. “It’s a great story for the city,” the architect says, “helping to continue a rich history of craftsmanship in South Chicago.”