People, SOM in the Press

Balancing Act: Jaime Velez Shares His Perspective

Image © IIDA | SOM

Who you are has a lot to do with how you design. And building a strong personal brand can help tell that story.

But designers take heed: As you craft your reputation's narrative, it can't be a completely selfish endeavor. You must also be an ambassador for your company's brand. The two must complement, not conflict.

"Someone once told me, 'You can design whatever you want, but please don't embarass me,'" says Jaime Velez, FIIDA, director of interior design, Skidmore, Owings & Merrill, London, England. "At the end of the day, I'm not representing myself; I'm representing the company I work for."

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