SOM in the Press

Baccarat to Open NYC Hotel and Condo Tower

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Source: NY Daily News

The first name in luxury crystal now wants to be the ritziest name in city real estate. Baccarat, which has been making its namesake glass since the days of Louis XV, is launching a hotel and condo complex in a sleek 50-story tower on W. 53rd St. “Guests and residents (will) admire the company’s artisanship and commitment to perfection in both service and design,” said Barry Sternlicht, whose Starwood Capital Group owns Baccarat. The hotel and apartment project is the latest ultra-luxury development in an already hot market. But forget keeping up with the Joneses — the Baccarat is more staying in pace with the Rockefellers.

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