Evoking a shimmering desert mirage, Rolex Tower is part of the next generation of skyscrapers on Dubai’s main thoroughfare, Sheikh Zayed Road. Through its tasteful elegance and quiet minimalism, the tower continues SOM’s tradition of exemplary mixed-use development in the Middle East and beyond.
The high-rise contains offices, apartments, two exclusive residential penthouses, retail space, and a nine-story parking garage. A plaza provides easy access to the lobby, which consists of a grand entryway and a dynamic, stainless steel sculpture by James Clar.
SOM addressed site constraints by stacking programmatic requirements within a single columnar volume. With two setbacks forming sky terraces, the three-tiered massing reflects the change of uses within the tower. The building features a curtain wall of high-performance, patterned green glass. Opaque at ground level, the glass becomes more transparent as the tower rises, becoming nearly translucent at the pinnacle.