New Covent Garden Market Master Plan

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New Covent Garden Market Master Plan
New Covent Garden Market Master Plan

Strategically remodeling a 57-acre site at Nine Elms, the master plan drives regeneration, with new residential developments that financially secure the future of the reinvigorated flower, fruit and vegetable market.

Project Facts
  • Design Finish Year 2014
  • Size Site Area: 8 hectares Building Gross Area: 325,000 square meters
  • Collaborators
    Rowan Williams Davies & Irwin Inc. (RWDI) Urs Corp. Gleeds International Ltd Hayes Davidson Hyland Edgar Driver Building Design Partnership Hoare Lea Tavernor Consultancy Eb7 Gl Hearn Ltd Ttp Consulting
Project Facts
  • Design Finish Year 2014
  • Size Site Area: 8 hectares Building Gross Area: 325,000 square meters
  • Collaborators
    Rowan Williams Davies & Irwin Inc. (RWDI) Urs Corp. Gleeds International Ltd Hayes Davidson Hyland Edgar Driver Building Design Partnership Hoare Lea Tavernor Consultancy Eb7 Gl Hearn Ltd Ttp Consulting

The master plan for the redevelopment of London’s wholesale fruit and vegetable market is the core element in revitalizing a key “Opportunity Area” identified in the London Plan for strategic economic growth. Conceived in collaboration with Building Design Partnership, the design was created in support of VINCI St. Modwen’s bid to become the development partner for the Covent Garden Market Association.

The plan proposes reducing the market’s footprint to release surplus land for higher density development, which will help fund the project. Several new residential towers will complement the growing skyline of tall buildings in the area, and overall the scheme will deliver nearly 3,000 new residential flats for London. Focusing on a connected and inclusive public realm, the plan provides gateways to the Vauxhall Nine Elms Battersea (VNEB) Linear Park and links to adjacent neighborhoods. It also offers a “Garden Heart” that will feature world-class restaurants, fresh food grocers, and a culinary institute.

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