AIA Los Angeles Tours SOM-Designed Awesomeness Headquarters

Photo © Benny Chan

On Thursday, July 26th, AIA Los Angeles will host a tour of the Awesomeness headquarters in Santa Monica, California. SOM designed the interiors of Awesomeness, a global media company known for its youth-focused programming. Its headquarters covers 78,000 square feet in one of the buildings of Pen Factory, a former manufacturing facility that SOM transformed into a contemporary multi-tenant creative office complex. 

In designing Awesomeness, SOM created a campus-like environment with interconnected public and private spaces for more than 500 employees. Open and closed workspaces, a screening room, production and post-production areas, two filming stages, and other areas accommodate the production of daily shows for YouTube and other channels. ​Artwork and graphics throughout the space promote the Awesomeness brand and culture. The design of the office also references the industrial heritage of the building—it was once a Paper Mate pen factory—and speaks to the network’s core audience. ​

AIA Tour of Awesomeness

July 26, 2018
7:00–​9:00 p.m.

Awesomeness at Pen Factory 
2701 Olympic Boulevard
Santa Monica, California