SOM

SOM

World Trade Center Marketing Suite

This project marked the first interior space completed at the World Trade Center (WTC) site after the September 2001 attacks. The suite opened in 2006 on the 25th floor of the new 7 WTC tower, designed by SOM. The client, Silverstein Properties, wanted an innovative salesroom for its 52-story speculative tower that would blend design with technology to help potential tenants envision the area’s vibrant future.

SOM choreographed the path of visitors down an entry corridor and into an exhibition hall by using a series of double-curved, metal panels. Perforated and painted white, these custom-fabricated screens transmit light throughout the space while maintaining a clean look. In the hall’s center, a motion-activated bank of computer screens allows visitors to explore the WTC site’s buildings through hand gestures. Floor-to-ceiling windows draw in daylight and offer views of the construction below.

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