SOM

SOM

W Huntington Beach

This design brings W’s signature atmosphere of glamour to the surfing culture of California's Huntington Beach. SOM developed a program of activities that enables both indoor and outdoor social spaces to perform at peak around the clock, maximizing guests’ opportunities for interaction. SOM’s research led to the development of innovative functional hybrids: a daytime pool cabana that transforms after dark into the site of a romantic dinner for two; a pool deck that doubles as a setting for sunrise yoga; and an event lawn that accommodates volleyball one day and a trade show the next. SOM's "total design" ensures an exemplary guest experience, both indoors and out.

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