SOM

SOM

San Francisco International Airport – International Terminal Signage

The new International Terminal for San Francisco's airport serves as a powerful icon for both the airport and the city. In addition to designing the terminal, SOM Graphics developed the identity signage and wayfinding elements for the massive facility. Guidelines for typeface, type sizes, colors, panel dimensions, and mounting heights were established to ensure a consistent graphics program throughout the terminal and boarding areas.

To integrate the signage with the architecture and to give it a distinctive visual presence, typography was custom-designed. It varies in treatment depending upon the application: ceramic frit baked in glass for the primary building marker, metal bar-stock for the ticket counters, and stencil-cut for the baggage claim identification. SOM's award-winning graphics program enlivens the terminal while enabling easy navigation, providing travelers with a sense of confidence and security.

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