SOM

SOM

Moscone Center Expansion and Improvement

Designed by SOM, in association with Mark Cavagnero Associates, the expanded and improved Moscone Center will be a memorable work of architecture that is luminous and welcoming. Its civic presence on Howard Street will be a composition of transparent and translucent materials, bringing natural light to interior public spaces and revealing the activity within while also activating the street and the surrounding public realm. Its horizontal profile will meet the skyline with an elegant expression of the building’s environmental roof.

The expanded convention center will keep San Francisco’s number one industry competitive, create thousands of new jobs, and enhance the neighborhood. Moscone Center currently generates more than 20 percent of the 16.9 million visitors to San Francisco, making it a main driver of business. As the city and the convention landscape continue to grow, this vital facility is expanding to meet future needs.

The above-grade additions and improvements will take place within the current building footprint, allowing for improvements to surrounding open spaces and the introduction of new retail opportunities. Pedestrian-friendly space will replace 25,000 square feet of surface parking and vehicular circulation, exit ways, and ramps. The project will add more than 8,000 square feet of new public open space, including a play area for younger children. Multiple outdoor terraces will provide dramatic city views and can be used for receptions and other events.

When complete, the improved Moscone Center will create less carbon emissions per visitor than any major convention center in North America. It will save more than five million gallons of water annually and generate clean energy with the largest rooftop solar installation in San Francisco. With sustainability integral to the design, the center will seek LEED® Platinum certification.

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