Experience Music Project – Environmental Graphics

The Experience Music Project, a museum designed by Frank Gehry, celebrates the innovative history and legacy of rock ‘n’ roll. SOM Graphics collaborated with Gehry Partners to develop the identity and wayfinding signage for the eclectic museum, whose collection includes hand-written lyrics, instruments, photographs, costumes, and other intriguing artifacts.

Primary building entries are identified by oversized graphics applied directly to the structure. Inside, a system of directional signs complements the architecture yet remains distinctive enough to aid visitors through the non-traditional space. In addition to galleries, the museum contains recording studios and an 800-person concert venue.