SOM

SOM

Beijing Finance Street – Environmental Graphics

Beijing Finance Street introduces a new model of mixed-use development to China, one that signals the region’s rising global prominence with its unique blend of commercial, residential, retail, entertainment, and open space. Graphic elements complete the concept of this new international destination. A system of logos identify different components, yet work together as a unifying thread woven through the development’s wayfinding signage, street furniture, advertising, and marketing collateral. Together, the graphics delineate the project as a new neighborhood and provide a sense of arrival at key locations.

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