SOM in the Press

Virtual Reality is About to Take a Big Leap Forward in Architecture, Design and Marketing

Image © SOM

Look up. There are 16-foot ceilings in SGA’s 74 Kent Avenue in Brooklyn. Look around. You can really see the differences between the tones on the red brick walls. There’s abundant light from the large windows and gritty exposed industrial steel beams and polished concrete. There’s a view from the window of rooftops surrounded by plants of varying colors.


SOM used virtual models when designing Barnard College’s planned 132,000-square-foot teaching and learning center in Morningside Heights. The architecture firm thought school administrators would understand the designs better by being taken into a virtual world rather than viewing traditional flat rendered images.

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