SOM

SOM

12/15/08

SOM in the Press

Virtual Reality

Photo © Cesar Rubio

Source: Contract Magazine

For Autodesk's Inventor™ software, Skidmore Owings & Merrill was given the challenge of developing a slice of multifunctional simplicity for its customers and squeezing it all into less than 4,000 sq. ft.

"We can take the smallest spaces and make the biggest impression," says Tamara Dinsmore, associate director in SOM's San Francisco office. For Autodesk's customer briefing center in Lake Oswego, Ore., the team wanted to take their philosophy of "experience it before it's real" and translate that into a design that was inviting and comforting rather than confrontational. "Typically, you walk into an executive briefing center, and it's all 'sell, sell, sell,'" Dinsmore explains. "We worked with them to tell their story through actual customer stories and exhibits. They wanted to lead by inspiration."

The center houses three exhibits, each explaining how a customer used Inventor to create a product. They feature the Dave Mason Signature Series from RKS Guitars; the two-gear manual wheel chair from Magic Wheels; and the Model 50 hydraulic arm with SB52 concrete breaker attachment from Brokk. 

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