Photo © Tom Rossiter
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Taking residence in a 100-year-old decommissioned firehouse, Optimo [Hat Company] design and manufacture hats using mid-20th century techniques.
Its factory reflects the company’s values, retaining historic features and matching them to a modern interior using blackened steel, walnut and cork.
Porthole windows have been created where fire poles once were, enabling visitors to see the busy workroom below. The factory was designed by architecture firm Skidmore, Ownings & Merrill.