SOM

SOM

5/6/15

SOM in the Press, Videos

The Story Behind San Francisco’s Re-Born, Iconic Strand Theater

Source: Stark Insider

The new space is absolutely gorgeous and befitting the goal of reaching newer, younger audiences. Think of it as a modern, industrial San Francisco loft…Michael Duncan and Skidmore, Owings & Merrill have nailed the look. Inside, the intimacy between the audience and performers should heighten dramatic impact of shows. In this respect I often am reminded of Magic Theatre, and the scintillating plays they stage on their small thrust configuration. 

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