SOM in the Press

SOM Reinvents a 100-Year-Old Theater for a New Era

Source: Architectural Record

Dramatically framed by Morphosis’s glassy Federal Building looming behind it, the revived Strand theater, a gleaming red experimental performance space and education center for the American Conservatory Theater (A.C.T.) designed by Skidmore, Owings & Merrill, clicks into its site on San Francisco’s Market Street like one of the final pieces of a complex puzzle.

An intensive restoration, renovation, and adaptive-reuse project breathes new life into this century-old cinema while providing a second facility for a 50-year-old nonprofit arts organization. But it is also a linchpin, nodding to the civic center and its cultural institutions across Market Street while knitting together the vibrant retail district to the northeast and the burgeoning residential and commercial development to the southwest—where Twitter and other tech companies are putting down roots.

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