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SOM's renovation of The Strand has won an Urban Land Institute 2016 Global Award for Excellence. The project resurrects a 100-year-old movie theater to provide a highly visible and experimental performance space for the San Francisco's preeminent theater company, the American Conservatory Theater.

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The American Conservatory Theater (A.C.T.) has won the Revitalization Award from the San Francisco Chapter of the American Institute of Architects (AIA). The award specifically recognizes the positive impact that the Strand, A.C.T.'s new, SOM-designed theater venue and education facility, has had on the regeneration of the Central Market and Tenderloin neighborhoods in San Francisco.

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Stage Directions explores how the American Conservatory Theater, SOM, and the Shalleck Collaborative revived the Strand on Market Street in San Francisco. This was achieved through the creation of flexible live theater spaces—all within the tiny footprint of a 100-year-old former cinema.

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SOM Design Director Michael Duncan will help lead a tour of The Strand for registered attendees of this year’s Urban Land Institute Fall Meeting, which is being held on October 5-8, 2015, in San Francisco. Duncan will describe how the renovation project resurrected an abandoned century-old cinema to serve as an intimate second stage for A.C.T.’s full-staged theater productions, and more.

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The San Francisco Section of the American Society of Engineers has honored SOM’s renovation of the Strand Theater with its award for Outstanding Architectural Engineering Project of the Year. The award recognizes projects that are driven by significant innovation in engineering, and which produce a substantial public benefit for the city of San Francisco.

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Designed by SOM for American Conservatory Theater, The Strand is a new performance venue, education center, and neighborhood gathering space in San Francisco. The building strengthens a local nonprofit, revitalizes an abandoned, century-old cinema, and supports the regeneration of the city’s Central Market district.

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The 2014 work “Love and Information” will be the first play staged by the American Conservatory Theater in the newly opened Strand Theater, starting June 3. The production, which explores technology’s role in modern relationships, capitalizes on SOM’s design of the renovated building to emphasize its premise — by showing live-feed video on the lobby’s expansive LED screen.

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Loni Stark recently captured the Strand Theater’s final stages of renovation on camera for the Bay Area culture platform Stark Insider. With American Conservatory artistic director Carey Perloff and administrative project manager Denys Baker serving as Stark’s guides, the video tour marvels at the theater building’s layers of history and explains how A.C.T. programming will work in tandem with SOM’s design to cultivate the next generation of theater lovers.

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In preparation for the official opening of the Strand Theater, SFist previews the building’s renovation, which SOM conducted on behalf of American Conservatory Theater. The article takes readers back to the original 1917 opening of the Market Street movie house, charting its social evolution and more recent physical transformation.

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