SOM in the Press

Public Art Goes Virtual in the New Salesforce Building at 350 Mission

Source: 7x7

Virtual Depictions: San Francisco is a new site-specific installation that uses real-time public data drawn from Twitter, and 3D depth camera footage of contemporary dancers to create one of the world’s first virtual data sculptures. “The idea was to connect in a new way with the City of San Francisco, and to bring a 21st-century approach to public art and to the experience of space,” explains Refik Anadol, the 30-year-old, Turkish-born visionary behind the piece.

Mounted in the massive, open-air lobby of Salesforce's new LEED Platinum-certified office building, Virtual Depictions is part of a larger civic project to revitalize the Mission Street corridor. The installation will be the centerpiece in what Skidmore Owings & Merrill, the building’s architects, imagines to be an “urban living room.” 

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