Photo © Tom Rossiter
A former fire station in Beverly was redesigned into a sharp, stylish factory and headquarters for bespoke hatmaker, Optimo.
After 25 years, Optimo’s owner Graham Thompson, needed to expand and recruited architecture firm Skidmore, Owings & Merrill to create a new space in a 100-year-old decommissioned firehouse at 1700 W. 95th Street. The 7,700-square-foot, two-story building houses a design team, operations, and production.
The new headquarters is highly customized for the small team, which can spend up to six weeks crafting one hat.