Photo © Magda Biernat
With names like Lord & Taylor, Saks Fifth Avenue, and Gilt under its banner, Hudson’s Bay Company (HBC) needed a corporate hub that would blend form and function for its new headquarters in New York. The retail group turned to Skidmore, Owings & Merrill (SOM) to design a 350,000-square-foot space that consolidated the operations of each brand into one location—the Brookfield Place shopping center in Lower Manhattan.
A primary goal of the project design was to meet HBC’s day-to-day business needs while also providing an aesthetically pleasing environment for its employees. “The fashion and artwork activate the space,” says Jason Anderson, senior designer and project manager. “They are the protagonists.”