Architecture and design firms who hire photographers are seeking images that tell a story, and they need assets for a wide range of uses. "We use our project photography in a broad range of applications, from internal marketing collateral such as qualification packages and RFPs, to awards submissions, press, our website, and on our various social media channels," explains Lucas Blair Simpson, photography coordinator for the architecture firm Skidmore, Owings & Merrill LLP (SOM). That means firms ask for a broad range of rights to the images they assign. But photographers and their agents who retain copyright and negotiate for credit are opening up new marketing and licensing opportunities.
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