SOM in the Press

Entering Design Competitions is Good for Business. Here’s Why.

Photo © Cody Pickens


At their best, design competitions promote innovation, creativity, excellence and sheer possibility. Who doesn’t want to be aligned with those? And winning, of course, brings validation and acclaim. But it’s not all about the glory. There is actually a business case to be made for entering design competitions—whether you win or not.​ ...

Lonny Israel and his Graphics + Branding studio team at Skidmore Owings & Merrill LLP (San Francisco) have won numerous awards for their work, and Israel acknowledges that the recognition is sweet. “Distinguished jurors weigh in and critique our work, and we’re very grateful for their acknowledgements,” he notes.... “When we enter a project in a competition, it requires us to organize and document it very clearly to articulate our client’s goals and our design intentions in a very succinct way,” says Israel.

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