SOM in the Press

All Aboard Florida Reveals Brightline Brand

Image © SOM


This week, All Aboard Florida unveiled Brightline as the brand for its future express train travel service. The 235-mile network of rail lines will connect South and Central Florida and create new urban destinations centered around the SOM-designed stations in Miami, Fort Lauderdale, and West Palm Beach. Envisioned not only as gateways to their respective cities, but also as iconic destinations, the terminals will be filled with spaces to shop, eat, and meet. A common material palette, design aesthetic, and planning strategy unite the three facilities. Rail service is scheduled to begin in mid-2017. 

The following news stories highlight All Aboard Florida’s recent announcement:

The New York Times, “All Aboard Florida rail service named Brightline”

USA Today, “New Florida train service to whisk passengers between Miami and Orlando” 

Condé Nast Traveler, “A New Orlando-to-Miami Express Train Is in the Works”

Miami Herald, “All Aboard Florida unveils trains, new name for Miami-Orlando service”

NBC Miami“All Aboard Florida Rail Service Named Brightline”