The Digital Design Ecosystem

Toward a Pre-Rational Architecture

Author: Paul Seletsky
Senior Manager of Digital Design – SOM New York

Thirty years since its introduction, the personal computer’s impact on visual and industrial design has been unprecedented; changes in productivity and form-making have been pervasive. Digital technology’s impact on architectural practice, however, has not yet significantly altered the established landscape of paper-driven documentation or design process. Increased productivity, moreover, now threatens architects as primary leaders of the design process. This particular dichotomy beckons closer examination and discussion.

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