Graphics
As the boundaries of design continue to blur, a new level of strategic thinking is emerging. Branding, identity, and graphic design are infusing the built environment with increasing sophistication and opening new channels of communication that extend traditional branding programs to workspaces, retail environments, and entire buildings.
SOM provides the full spectrum of services—from identity and branding to wayfinding, signage, environments, and supergraphics—to achieve an integrated communications continuum. Collaborative by definition, we tailor our team and process to each client, drawing upon SOM’s expertise in planning, interior design, architecture, and structural engineering, as well as outside technology experts, to serve a broad range of businesses and institutions.
The result is an award-winning portfolio that encompasses brand-enhancing identity and collateral; signage that helps us find our way and keep us safe; new solutions that merge architecture and graphic design; and master plans for long-term consistency.
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