The Experience Music Project is an interactive museum designed by Frank Gehry that celebrates the innovative history and legacy of rock 'n' roll. SOM Graphics collaborated with Gehry Partners LLP to develop the identity and wayfinding signage. Primary building entries are identified by oversized graphics applied directly to the structure. Inside, a system of directional signs complements the architecture yet remains distinctive enough to aid visitors through the non-traditional space.

Project Facts

Completion Year: 2000

Project Awards

2002 • Graphis • Annual National Award