Beijing Finance Street introduces a new model of mixed-use development to China, one that signals the region’s rising global prominence with its unique blend of commercial, residential, retail, entertainment and open space. Graphic elements complete the concept of this new international destination. A system of logos identify different components, yet work together as a unifying thread woven through the development’s wayfinding signage, street furniture, advertising and marketing collateral. Together the graphics delineate the project as a new neighborhood and provide a sense of arrival at key locations.

Project Facts

Completion Year: 2007